Empowering your team to build best-in-class MMMs

Empowering your team to build best-in-class MMMs

Marketers face increasing complexity in measuring the full value of their cross-channel media strategies, driven largely by fragmented media consumption and ongoing privacy changes. As advertisers search for comprehensive and privacy-durable measurement solutions, Marketing Mix Models (MMMs) are experiencing a renaissance. MMMs are statistical analyses that help companies measure the holistic impact of cross-channel marketing on key outcomes like sales. According to a study with Kantar, 60%…


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You can't escape it now — Gemini is officially part of Gmail, Google Drive, Docs, Sheets, and Slides – TechRadar

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[unable to retrieve full-text content]You can’t escape it now — Gemini is officially part of …

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