The countdown to a (third-party) cookieless Chrome has started. Google is disabling third-party cookies for 1% of its Chrome users worldwide, which will affect 32 million of its 3.22 billion international users of the browser. It’s a small step for Google, but a giant leap into the unknown for digital advertising.
Finally, Google is pulling the trigger on the phase-out of cookies.
This process has been dragging on for too long and it is finally time to start. The sampled approach…
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