Why buying TikTok is a smart move for Microsoft

The news late last week that Microsoft has been in negotiations to acquire the short-form video app TikTok was a bit surprising. Hearing business-focused Microsoft mentioned in the same sentence with the dancing and lip-syncing wonder that is TikTok didn’t sound quite right—at first. But upon further reflection, a Microsoft-TikTok tie-up begins to make more sense. In fact, a deal—if both companies are able to appease the Trump administration—could be good news for Microsoft.

As TikTok…

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