What Bezos, Musk, and Branson are each trying to achieve

On the morning of Tuesday, July 20, former Amazon (AMZN) CEO Jeff Bezos, along with passengers Mark Bezos, Wally Funk, and Oliver Daemen, took to the skies and beyond aboard Blue Origin’s New Shepard suborbital launch vehicle.

Bezos’ maiden voyage came just over a week after English business magnate and founder of the Virgin Group (VGII) Sir Richard Branson’s July 11 spaceflight aboard Virgin Galactic’s (SPCE) VSS Unity spacecraft.

VAN HORN, TEXAS - JULY 20:  The New Shepard Blue Origin rocket lifts-off from the launch pad carrying Jeff Bezos along with his brother Mark Bezos, 18-year-old Oliver Daemen, and 82-year-old Wally Funk prepare to launch on July 20, 2021 in Van Horn, Texas. Mr. Bezos and the crew are riding in the first human spaceflight for the company.   (Photo by Joe Raedle/Getty Images)

VAN HORN, TEXAS – JULY 20: The New Shepard Blue Origin…


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