We Asked Branding Experts for Their Opinion

The branding community has spoken, and majority rules: Google Suite’s new logos look like they got dressed in the dark. 

  • In early October, Google rebranded G Suite to Google Workspace, because even Google is aware that there’s no line between work and home life right now. 
  • ICYMI, Gmail, Docs, Meet, etc., are now nearly indistinguishable.

I gave it over a month, but I’m still confused about why Google, a trillion dollar company as of January, with access to the best branding…


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