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Theatre-only shift ‘speaks volumes’ for box office as studios abandon hybrid streaming model

Theatre-only shift ‘speaks volumes’ for box office as studios abandon hybrid streaming model

In 2021, the movie industry deployed multiple experiments to combat the pandemic, primarily through hybrid streaming releases.  But it looks like 2022 will be a year of back to basics for studios, even as the Omicron variant rears its head. The at-home vs. theatrical fight first made waves at the end of 2020, after Warner Bros. (T) announced that all of its 2021 films will have a day-and-date release on HBO Max, in addition to a cinematic rollout.  The studio kept that promise throughout the… Source link

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