Tag Archives: usertracking

[unable to retrieve full-text content]Google gets its way, bakes a user-tracking ad platform directly into Chrome  Ars Technica Source link

A move by Google to rein in tracking of web users drew mixed reviews in the ad world, with some executives expressing cautious optimism the change will be good for consumers and others worrying it will increase the tech giant’s industry stranglehold. The Alphabet Inc. GOOG -2.37% company announced Wednesday that its ad tools would no longer support individual tracking of users across websites starting in 2022. Taken with a similar… Source link

Google says it won’t develop new ways to follow individual users across the Internet after it phases out existing ad-tracking technology from Chrome browsers in an upcoming overhaul aimed at tightening up privacy. The digital giant has been working on proposals to remove from Chrome third-party cookies — snippets of code used by a website’s advertisers to record browsing history in order to show users personalized ads. Third-party cookies have been a longstanding source of privacy… Source link