[unable to retrieve full-text content]Google delays third-party cookie demise yet again Digiday Source link
Read More »Google delays third-party cookie demise yet again – Digiday
OK but really, are third-party cookies going to be gone from Google’s Chrome by the end of 2024?
As Google phases out third-party cookies in Chrome, the idea of them disappearing by the end of the year has become about as clear as a foggy day in London. In fact, some ad executives are putting their money on cookies waving goodbye sometime in the first quarter of next year. They just can’t see it happening anytime before then, despite Google’s insistence that they will be gone before the year is done — especially not when the market considers that its alternative (the Privacy… Source link
Read More »Google allows some sites to delay phase-out of third-party cookies
Google is giving websites the opportunity to request additional time to transition away from third-party cookie dependencies. To address possible compatibility concerns, the search engine has introduced a third-party cookie deprecation trial. While Chrome plans to eliminate third-party cookies by Q3 2024, this program lets embedded sites and services temporarily enable them until December 27, 2024. However, developers are expected to make the necessary changes by the trial end date…. Source link
Read More »‘Dragging on for too long’: Ad execs sound off on the beginning of the end of third-party cookies in Google’s Chrome
The countdown to a (third-party) cookieless Chrome has started. Google is disabling third-party cookies for 1% of its Chrome users worldwide, which will affect 32 million of its 3.22 billion international users of the browser. It’s a small step for Google, but a giant leap into the unknown for digital advertising. Finally, Google is pulling the trigger on the phase-out of cookies. This process has been dragging on for too long and it is finally time to start. The sampled approach… Source link
Read More »Why Google is phasing out third-party cookies
From pretty much the very beginning, the web has been fueled by ads. And those ads have been finding their way to relevant users via cookies — those are little bits of code that websites can place on your computer so advertisers can basically follow you around online. And from pretty much the very beginning, privacy advocates have complained that cookies are a privacy nightmare. This week, Google started its project to phase out third-party cookies on… Source link
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