Tag Archives: steps

Google steps up Microsoft criticism, warns of rival’s monopoly in cloud -February 26, 2024 at 02:43 pm EST

Google steps up Microsoft criticism, warns of rival’s monopoly in cloud -February 26, 2024 at 02:43 pm EST

BRUSSELS, Feb 26 (Reuters) – Alphabet’s Google Cloud on Monday ramped up its criticism of Microsoft’s cloud computing practices, saying its rival is seeking a monopoly that would harm the development of emerging technologies such as generative artificial intelligence. Microsoft and Amazon have recently attracted scrutiny in Britain, the European Union and the United States over their market power in cloud computing. Google trails a distant third behind the two leaders. … Source link

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Urgent steps for advertisers running campaigns in the EU

Urgent steps for advertisers running campaigns in the EU

Advertisers who want to show personalized ads to consumers in the European Economic Area (EEA) must take immediate action to prevent campaign performance issues. Marketers need to send verifiable consent signal(s) to Google as the search engine prepares to step up the enforcement of its EU User Consent Policy (EU UCP). Why we care. Google cautioned that neglecting these steps promptly could adversely affect campaign performance, impacting both reach and return on investment. Next… Source link

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