Tag Archives: Spend

Google search CPCs up 19%, pushing ad spend up 17%

Google search CPCs up 19%, pushing ad spend up 17%

Advertising spend on Google search ads in the U.S. rose by 17% year-on-year in the final quarter of 2023. Meanwhile, Google click growth remained steady at 8% year-on-year, while cost-per-click accelerated to 9% during the same period. Those numbers come from Tinuiti’s Q4 2023 Digital Ads Benchmark Report. Device matters. The report also found that mobile is continuing to lead the way in terms of generating Google search ad clicks: Mobile search ads: Spend was up 19%… Source link

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Consumers spend 40% of monthly food budgets on restaurants, survey reveals

Consumers spend 40% of monthly food budgets on restaurants, survey reveals

Despite record-high inflation and soaring food prices, many Americans still seem to prefer dining out. According to a new survey from PopMenu, an Atlanta-based platform that helps restaurants streamline digital operations, 40% of monthly individual or family food budgets are spent on restaurants. “In the past, you wouldn’t go to restaurants to save money, but now everyone understands that [restaurants] are so much better at making meals, they get better deals on the ingredients, and they’re… Source link

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3 reasons why Amazon should spend billions to buy Kohl’s: analyst

And just like that, struggling Kohl’s is one of the hottest commodities on Wall Street.  Guggenheim retail analyst Robert Drbul said in a new research note on Friday Amazon could express interest in buying Kohl’s. “Among the opportunities would be 1) customers, 2) categories, and 3) locations,” Drbul said. “For customers, according to Numerator, ~62% of Kohl’s shoppers are Prime members today, so there may be an incremental Prime opportunity for Amazon. Numerator data also shows that Kohl’s… Source link

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People need to spend ‘more time fixing the climate’ than ‘getting into the metaverse’: iPod inventor

Aspirational visions of the metaverse peppered discussion at this week’s Consumer Electronics Show in Las Vegas, where companies showed off products like a $270 body-tracking suit and an accessory that mimics heat and cold. The conference demonstrates the rush of industry momentum behind the metaverse, an immersive online experience across tech platforms that has become a key focus of Facebook (FB), renamed Meta in October. By now, all the tech giants are investing in the metaverse, Axios… Source link

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Google will spend 2022 trying to match Apple’s ecosystem integrations

Google is announcing no fewer than 13 different new software features at CES 2022, ranging from AirPods-like fast switching to promised software that will mirror your Android text apps on a Chromebook. It’s part of an initiative that Google calls “Better Together” but that the rest of the industry is more likely to refer to as “catching up to Apple’s ecosystem.” The biggest updates come to Google’s “Fast Pair” framework, an Android UI designed to make pairing Bluetooth… Source link

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Google’s ‘20% rule’ shows exactly how much time you should spend learning new skills

Most people spend every second of their workday trying to keep up with their calendars and to-do lists — attending meetings, responding to emails, racing to meet deadlines. This makes it difficult to set aside time to explore ideas that interest us or learn new skills. And during a time when it’s impossible to predict how our jobs and industries will evolve, expanding our expertise is what gives us a competitive edge in the long-run. How can we ensure we make the time to stay ahead? Enter:… Source link

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Russia’s Yandex to spend ‘tens of millions of dollars’ on fashion

The logo of Russian internet group Yandex is pictured at the company’s headquarter in Moscow, Russia October 4, 2018. REUTERS/Shamil Zhumatov MOSCOW, Nov 10 (Reuters) – Russia’s Yandex (YNDX.O) said on Wednesday it had started selling clothing, footwear and accessories on its Yandex.Market e-commerce service, months after pulling out of a deal to buy online fashion retailer KupiVIP. read more Sometimes described as Russia’s Google, Yandex offers services ranging from advertising and search… Source link

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Here’s how Microsoft may spend $130 billion in cash

Microsoft (MSFT) could easily go hunting for another whale of an acquisition with its $130.6 billion in cash, analysts say.  It has a lot of options on where it could look. “There are lots of different areas that we think Microsoft could acquire. We think Microsoft will continue to be acquisitive. I think there is plenty of opportunity for them to continue to expand their cloud application footprint. If you think about it, they have less than 10% market share in front office applications…. Source link

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Target to spend $75 million on hiring fewer holiday workers, offering current employees more hours

Target (TGT) has devised a novel way to partially get around the looming (and likely severe) retail worker shortage for this year’s all-important holiday shopping season.  Invest even more in the retailer’s current workforce. Target said Thursday it will hire fewer workers this holiday season. But, it will provide 5 million more hours to its existing workforce at a total cost of $75 million. The company said it would have store leaders “check in” with existing workers to understand their… Source link

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