[unable to retrieve full-text content]Google Spam Update Sparks Relentless Discontent Search Engine Journal Source link
Read More »Google Spam Update Sparks Relentless Discontent – Search Engine Journal
New updates to address spam and low-quality results
Every day, people turn to Search to find the best of what the web has to offer. We’ve long had policies and automated systems to fight against spammers, and we work to address emerging tactics that look to game our results with low-quality content. We regularly update those policies and systems to effectively tackle these trends so we can continue delivering useful content and connecting people with high-quality websites. Today we’re announcing key changes we’re making to improve the… Source link
Read More »Google’s new ranking systems are designed to stop spam, SEO, and other manipulative tactics
/cdn.vox-cdn.com/uploads/chorus_asset/file/10745895/acastro_180427_1777_0001.jpg "Google’s new ranking systems are designed to stop spam, SEO, and other manipulative tactics")
Google is rolling out a few new changes to its ranking systems in search, which are designed to help surface good content in your results and hide some of the worst and most cynical stuff on the web. The company says that it is doing a better job of downranking content that exists only to summarize other content — which can sometimes be normal SEO stuff but is also increasingly a job for generative AI tools — and in combatting some of the tricks people use to trick its ranking systems.
Read More »Google search result quality getting worse due to ‘SEO spam’: study
Business By Thomas Barrabi Published Jan. 22, 2024, 11:24 a.m. ET The quality of Google’s search engine results has “gotten worse” due to rampant spam, according to a study out of Germany. The findings were based on a year-long analysis of 7,392 product review queries — such as “best headphones” and “best alphabet toys” — on Google, Bing and DuckDuckGo, according to experts at Leipzig University, Bauhaus-University Weimar and the… Source link
Read More »Google search reels from AI spam, algorithm update for ‘worst results’ in at least 14 years: SEO executive
Google search increasingly looks like it just isn’t working the way it used to. The search engine that has become a 21st century staple in virtually everyone’s lives, used billions of times a day, is struggling with the unintended consequences of a recent update. Basically, it’s all spammed up. Welcome to web search’s junk mail era. “It’s the worst quality results on Google I’ve seen in my 14-year career,” says Lily Ray, senior director of search engine… Source link
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