Tag Archives: solutions

Google lifts the veil over its post-cookie ad solutions

Google lifts the veil over its post-cookie ad solutions

The news: In a new letter to advertisers, Google reiterated that it still plans to phase out cookies on Chrome by the end of 2024 and provided updates on the development of its post-cookie “Privacy Sandbox” solutions. What’s new: Google’s Privacy Sandbox is not so much a singular, post-cookie advertising alternative, but is more of a collection of new practices and technology that adheres to stricter privacy standards in digital advertising. Early on in its letter, Google stressed the… Source link

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How Google Cloud Helps Customers Implement Strategic Industry-Specific Solutions

How Google Cloud Helps Customers Implement Strategic Industry-Specific Solutions

June’s live Cloud Wars Expo event featured dozens of industry leaders allowing the Acceleration Economy team access to the inner workings of the greatest growth market the world has ever known. In this News Desk interview, analyst Aaron Back welcomes guest Umesh Vemuri, VP of Global Strategic Customers and Industries at Google Cloud. Highlights 00:01 — Aaron introduces today’s guest, Google Cloud’s Umesh Vemuri, who details his role with Google Cloud… Source link

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Yahoo and Comscore Partner to Bring Advanced Brand Protection, Contextual Solutions to CTV Campaigns

Yahoo and Comscore Partner to Bring Advanced Brand Protection, Contextual Solutions to CTV Campaigns

Advertisers using Yahoo DSP now have access to Comscore Activation™ for robust brand safety and brand suitability filters for optimal campaign protection Contextual segments provide additional relevancy and reach in ID-less CTV app environments RESTON, Va. & NEW YORK, August 18, 2022–(BUSINESS WIRE)–Yahoo today announced a partnership with Comscore (Nasdaq: SCOR) to give Yahoo DSP advertisers additional and enhanced brand safety and suitability controls for connected TV (CTV) campaigns…. Source link

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Limelight Completes Acquisition of Yahoo’s Edgecast; Combined Company Rebrands as Edgio Creating a Global Leader in Edge-Enabled Solutions

Limelight Completes Acquisition of Yahoo’s Edgecast; Combined Company Rebrands as Edgio Creating a Global Leader in Edge-Enabled Solutions

Poised for growth with the most complete edge native solution to deliver the fastest web applications on the planet, in a high growth $40 billion market Improved profitability underwritten by greater than $50 million of run-rate cost synergies and meaningful revenue diversification Stronger balance sheet and Board with Apollo Funds/Yahoo’s investment TEMPE, Ariz., June 16, 2022–(BUSINESS WIRE)–Edgio, Inc. (Nasdaq: EGIO), the globally-scaled software solutions provider powering secure… Source link

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Infinite Computer Solutions Acquires Yahoo Small Business Portfolio From Verizon

Infinite Computer Solutions Acquires Yahoo Small Business Portfolio From Verizon

by Sharon Florentine • Jun 15, 2022 Infinite Computer Solutions has acquired the former Yahoo Small Business Essentials portfolio from Verizon. Financial terms of the deal were not disclosed. This is technology M&A deal number 549 that ChannelE2E has covered so far in 2022. See more than 1,000 technology M&A deals involving MSPs, MSSPs & IT service providers listed here. Infinite Computer Solutions Acquires Verizon Small Business Solutions Sanjay Govil, CEO, Infinite Computer… Source link

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Limelight to Acquire Yahoo’s Edgecast, Creating Global Leader in Edge Enabled Software Solutions

Limelight to Acquire Yahoo’s Edgecast, Creating Global Leader in Edge Enabled Software Solutions

Combined Company to Operate as Edgio, Delivering Significantly Increased Scale and Scope with Diversified Revenue Across Products, Clients, Geographies and Channels and an Expanded Total Addressable Market of $40 Billion Yahoo to Receive All Stock and Will Invest $30 Million Demonstrating Conviction in Combined Company’s Growth Plans; Will Own 31.9% of Pro Forma Company and Appoint Three Directors The Strategic Spinoff Delivers Enormous Value and Opportunity for Yahoo as Edgio Scales… Source link

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Yahoo Expands Next-Gen Web Solutions

Yahoo Expands Next-Gen Web Solutions

Yahoo debuted its Next-Gen Solutions program, an advanced contextual targeted solution to address omnichannel targeting and buying and look towards “the future of identity,” a press release says. This will address nonaddressable inventory in the Yahoo DSP, and will combine with Yahoo’s cookieless identity solution, Yahoo ConnectID, in order to work. Yahoo first rolled out Next-Gen Solutions last summer, which allowed for audience reach and monetizing independent of mobile app IDs. Now… Source link

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RouteQ launches operations in the Middle East to meet demand for innovative delivery routing solutions

RouteQ launches operations in the Middle East to meet demand for innovative delivery routing solutions

MOSCOW, Feb. 4, 2022 /PRNewswire/ — RouteQ, a subsidiary of Yandex and a provider of cloud-based delivery management software solutions, today announced an expansion of its operation to the Middle East to plug the critical gaps in the region’s delivery fleet operations, by providing comprehensive route planning and delivery tracking capabilities for today’s competitive retail, e-commerce, delivery providers, and fast-moving consumer goods businesses. Couriers are facing increased demand… Source link

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