Tag Archives: Social

GenZ Dumping Google For TikTok, Instagram As Social Search Wins

GenZ Dumping Google For TikTok, Instagram As Social Search Wins

least for Gen Z NurPhoto via Getty Images Gen X and millennials might have made “google” a verb, but Instagram and TikTok are now the preferred search engines for Gen Z when seeking local results. According to a new study of 1,002 U.S. consumers, Google is now in third place for 18 to 24-year-0lds. “Google is in for an intense fight to retain its relevance in search with younger users,” says Damian Rollison, director of market insights at SOCI, a marketing technology vendor that… Source link

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Google Integrates Social Media Posts Into Google Business Profiles

Google Integrates Social Media Posts Into Google Business Profiles

Google has introduced a feature that automatically displays social media posts from platforms like Instagram and Facebook directly on Google Business Profiles (GBP). This update aims to give customers a more comprehensive view of a business’s online activity and engagement. According to a Google help page, businesses that have associated their social media links with their GBP may now find their social media posts automatically surface on their profiles. This feature is currently available… Source link

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