Tag Archives: Snippets

Google updated their search snippet documentation to clarify what influences Google’s algorithm for choosing what to display as the snippet in the search results. This change may represent a big change in how meta descriptions are written and how content is optimized. Google Search Results Snippets A webpage displayed in the search engine results pages (SERPs) consists of a title, a URL breadcrumb and a one to two sentence description of what the webpage is about. That last part is called… Source link

If you’ve ever Googled something only to be met with a little info box highlighting the top answer, you’ve encountered one of Google’s “featured snippets.” Featured snippets are the little bite-sized Google results the search engine packages up and delivers to the top of the page for many searches. The problem with featured snippets is that, from a user perspective, these results appear to be extra trustworthy — they’re featured up at the top of the results page, after… Source link

Google is rolling out changes to its featured snippets. While that text box at the top of a Google search page can be helpful, it’s also been known to spread misinformation. The tech giant announced Thursday it was rolling out its latest AI model, called the multitask unified model, in an attempt to deliver more accurate information. Google said that the model can now understand the notion of consensus, which in this case is when multiple high-quality sources all agree on the same fact. The… Source link

The team behind Google Search is tweaking its featured snippets — the text boxes that sometimes spread false information while trying to offer help. The company announced an update that’s supposed to make answers more accurate and avoid the problem of false premises, or questions where no definitive-sounding answer would make sense. It’s paired with an expansion in Google’s “about this result” option and warnings for low-quality data voids, as well as a new partnership on… Source link

Google updates search results for product review pages by listing an item’s pros and cons in the search snippet. In addition, there’s structured data to go along with this update, but it’s not 100% mandatory to qualify for the new snippets. While the new pros and cons structured data is recommended, Google says it will try to pull the information into the snippets automatically. Here’s what’s changing and how to manually add the structured data to your product review pages. New… Source link

Google is testing some significant changes to featured snippets. Both will give searchers a more diverse set of sources in the coveted featured snippet position.  From the web. A typical featured snippet features text from, and a link to, one website. In this From the web test, Google shows brief excerpts from two or three different websites, linking to each source separately. Google also includes the site’s favicon. Here’s an example screenshot (shared via Twitter by @vladrpt):  Other… Source link

Ryan Sammy is director of strategy at Fractl, a growth marketing agency that helps Fortune 500s and boutique businesses improve backlink portfolios, brand awareness and organic traffic through high-quality content. More posts by this contributor When you need content to build links, use social proof of concept Search is changing. Most search engines now don’t just bring up a page of 10 search results and two ads at the top when you type in… Source link

A search marketer in India noticed what looked like a test in Featured Snippet. One search marketer called it “shady as hell.”  But according to a statement from a Google spokesperson, that is a bug and not a feature. The alleged test involved embedding links to more Google searches from within a website publishers content that is in the featured snippet. These kinds of links are called Search Refinements. Embedding a search refinement within a featured snippet was not well received from… Source link

Featured Snippets Search Volatility Was Featured Snippet Volatility Deliberate? Reasons for Changes in Search Finding a Better Balance in the SERPs Citations Google removed a great deal of featured snippets at the start of March 2021 then they returned. Google’s John Mueller comments on why visibility of featured snippets changes. Featured Snippets Search Volatility At the beginning of March featured snippets seemed to disappear from the search engine results pages (SERPs). Some were calling it… Source link