Tag Archives: Sandbox

[unable to retrieve full-text content]Yahoo tests Google’s Privacy Sandbox, its post-cookie ad platform  Ad Age Source link

[unable to retrieve full-text content]UK Data Regulator Uncovers Flaws in Google’s Privacy Sandbox Proposal  PYMNTS.com Source link

This article is a WTF explainer, in which we break down media and marketing’s most confusing terms. More from the series → The third-party cookie going away won’t only affect advertisers’ abilities to target ads but also their means of knowing which of those ads led to product sales or conversion events. To help fill that cookie-sized hole in the digital ad industry’s measurement system, Google has developed the Attribution Reporting API as part of its Privacy Sandbox set… Source link

[unable to retrieve full-text content]GroupM agrees to new program that lets clients experiment within Google’s Privacy Sandbox  Digiday Source link