Tag Archives: Sandbox

[unable to retrieve full-text content]Yahoo tests Google’s Privacy Sandbox, its post-cookie ad platform  Ad Age Source link

[unable to retrieve full-text content]UK Data Regulator Uncovers Flaws in Google’s Privacy Sandbox Proposal  PYMNTS.com Source link

This article is a WTF explainer, in which we break down media and marketing’s most confusing terms. More from the series → The third-party cookie going away won’t only affect advertisers’ abilities to target ads but also their means of knowing which of those ads led to product sales or conversion events. To help fill that cookie-sized hole in the digital ad industry’s measurement system, Google has developed the Attribution Reporting API as part of its Privacy Sandbox set… Source link

[unable to retrieve full-text content]GroupM agrees to new program that lets clients experiment within Google’s Privacy Sandbox  Digiday Source link

Just under ten months ago, Google announced plans to remove advertising identifiers from Android mobile devices. With Apple’s App Tracking Transparency policy having already severely limited advertisers’ ability to track and measure mobile campaigns, the news theoretically had the potential to intensify mobile apps’ identity crisis. Except Google maintained, as has been the case with the removal of third-party cookies from its Chrome web browser, that it wouldn’t do anything drastic… Source link

Privacy requirements are fundamentally altering the marketing industry with the ad tech landscape the primary front for this change. Apple sounded the starter gun, and where it goes Google must follow. The iPhone manufacturer’s iOS restrictions have shredded the mobile marketing orthodoxy with household names including Facebook and Snapchat among its casualties, and now similar changes are coming to Android. The Google-controlled operating system accounts for approximately 70% of… Source link

Last year, Apple added App Tracking Transparency to iOS, and the shift in the flow of data from mobile users was enough to unsettle even Facebook. Now, Google, which relies on targeted advertising for its business model, is preparing its own multi-year adjustment to mobile ad tracking and privacy. Starting today, app developers can get their first look at the new system, as the first developer preview of Privacy Sandbox on Android rolls out, following the path of similar tests in… Source link

Google has just announced the next stage of trials of its Privacy Sandbox proposal — focused on ads relevance and measurement. The Sandbox refers to an evolving — and now very closely overseen — ad targeting tech stack which Google has proposed for replacing tracking cookie based targeted advertising in Chrome by (at the earliest) the second half of 2023 with alternatives which it argues will be better for users’ privacy yet still effective for generating ad revenue. Writing in… Source link

Facebook might be down, but it’s not out yet Photo by Alexander Shatov on Unsplash Facebook stock is down almost 45% from last year’s highs and most people are blaming Apple’s 2021 privacy moves on iPhone. This week Google announced massive and similar changes on Android, prompting another 6% drop this week and ousting Facebook (ok, Meta) from the world’s top 10 biggest companies by market cap. But are Google’s privacy moves as dangerous to Facebook… Source link

What a world. On Friday of last week, over the course of less than 24 hours, the UK’s competition authority provisionally closed its investigation into the Chrome Privacy Sandbox, and, separately, a coalition of top European publishers filed an antitrust complaint in the EU accusing Google of anticompetitive digital advertising practices. Never a dull moment. Here’s a rundown of what happened. Sandbox patrol After investigating Google’s plan to phase out third-party cookies… Source link