Tag Archives: ROI

When reach, privacy, and ROI all matter, choose Microsoft Advertising

When reach, privacy, and ROI all matter, choose Microsoft Advertising

To say it’s been a big year for Microsoft Advertising would be underselling it. Brands are now able to reach 1.4 billion people through its Windows ecosystem, due chiefly to its Search and Audience networks. Indeed, few companies can offer what Microsoft does under the one roof – with the benefits of a search engine (Microsoft Bing), a news publisher (MSN), a social media platform (LinkedIn), a browser (Edge), retail media platform (PromoteIQ) and a game console (Xbox), all showing… Source link

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New report shows which colleges offer the best ROI

Did you ever wonder if college was worth the money you spent on it? A new report can give you an answer by estimating the return on investment a college student can reasonably expect over a lifetime. That report includes an ROI calculator that lets you search from 3,349 colleges. In addition to the elite universities you’d expect, “you also see a lot of flagship public universities” high up on the list, Kevin Miller, one of the report’s authors, told Yahoo Finance Live on Wednesday. “A… Source link

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Tie Performance to Marketing ROI With Google Ads Performance Planner

PHOTO: Bruno Figueiredo Digital ads require extensive planning to ensure the campaign persuades customers to click without going over the marketing budget. But many of the tools now available for marketers to follow the progress of ad campaigns explore basic metrics that may not play a significant role in ROI. Marketers need solutions which can quickly display the metrics that have the greatest influence on ROI. Google has gradually updated its advertising scheduler, Performance… Source link

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