Tag Archives: pushing

Google search CPCs up 19%, pushing ad spend up 17%

Google search CPCs up 19%, pushing ad spend up 17%

Advertising spend on Google search ads in the U.S. rose by 17% year-on-year in the final quarter of 2023. Meanwhile, Google click growth remained steady at 8% year-on-year, while cost-per-click accelerated to 9% during the same period. Those numbers come from Tinuiti’s Q4 2023 Digital Ads Benchmark Report. Device matters. The report also found that mobile is continuing to lead the way in terms of generating Google search ad clicks: Mobile search ads: Spend was up 19%… Source link

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Google Urges Apple Not to ‘Drop the Ball’ on Fixing Messaging in New Billboard Pushing RCS

Google Urges Apple Not to ‘Drop the Ball’ on Fixing Messaging in New Billboard Pushing RCS

Google is continuing on with its #GetTheMessage campaign attempting to convince Apple to adopt the RCS messaging protocol, this time taking out a large New Year’s-themed ad at Harmon Corner in Las Vegas. The digital billboard urges Apple not to “drop the ball” on fixing its “pixelated photos and videos.” Hey Apple, it’s Android the ball may have dropped on 2022, but you don’t have to drop the ball on fixing your pixelated photos and videos. Here’s some code to get the ball rolling… After… Source link

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Russia's ongoing invasion of Ukraine is pushing out one of Russia's biggest tech giants – msnNOW

Russia's ongoing invasion of Ukraine is pushing out one of Russia's biggest tech giants – msnNOW

© Provided by Business Insider Russian President Vladimir Putin arrives to the welcoming ceremony in Yerevan, Armenia, on November 23, 2022. Contributor/Getty Images Yandex, Russia’s biggest tech giant, wants to cut ties with the country, according to the NYT. Yandex’s parent company has concerns about the impact of the Ukrainian war on its businesses. The exit could deliver a blow to President Putin as he focuses efforts on homegrown tech and goods. Russia stands to lose its… Source link

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McDonald’s customers aren’t pushing back on higher prices, analyst says

McDonald’s customers aren’t pushing back on higher prices, analyst says

McDonald’s (MCD) customers in the U.S. are still lovin’ the fast food chain, even with higher prices. In the third quarter, U.S. sales at the Golden Arches increased by 6.1% as more customers made their way back inside restaurants while delivery sales saw a record-high quarter and drive-through sales returned to pre-COVID levels. This positive momentum came despite menu prices increasing by 10% year-over-year. “McDonald’s in the U.S. had positive traffic — not many restaurants today have… Source link

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Gas prices in California ‘are retesting their 2022 highs,’ pushing up national average

Gas prices in California ‘are retesting their 2022 highs,’ pushing up national average

Gas prices in California are heading painfully higher once again, sending the national average up for the second straight week to over $3.80 per gallon. The average price for a gallon of gas in California was $6.41 on Tuesday, according to AAA, roughly $0.03 short of the record set in June. In Los Angeles County, the average price for a gallon of gas was $6.46 compared to the national average of $3.81. “That’s very much a disproportionate increase,” GasBuddy Head of Petroleum Analysis… Source link

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Investors, consumers are pushing the health care industry to tackle health inequity: Deloitte

Investors, consumers are pushing the health care industry to tackle health inequity: Deloitte

Health inequity is costing the U.S. health system billions of dollars annually, and could reach $1 trillion by 2040, according to a new report from Deloitte. But, according to the report’s authors, there is one bright spot on the horizon. Boards of health companies are increasingly focused on addressing inequity. Health equity became a popular phrase during the pandemic and following the murder of George Floyd as calls grew to address systemic inequities in the U.S. For years, studies have… Source link

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‘Doing anything high-energy at this age is really pushing it’

‘Doing anything high-energy at this age is really pushing it’

The Rolling Stones reflect on aging, and Charlie Watts. (Photo: REUTERS/Mario Anzuoni) Ahead of their upcoming 14-date tour — which marks 60 years since the Rolling Stones formed — Mick Jagger, Keith Richards and Ronnie Wood are sharing how they stay spry in their 70s. Both Jagger and Richards are 78, while Wood will celebrate his 75th birthday on June 1. In a new interview with the Sunday Times, Jagger acknowledges that the band’s exhaustive touring schedule defies expectations about… Source link

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Western-owned Russian firm helps sites pushing false news profit from ads | Russia

Western-owned Russian firm helps sites pushing false news profit from ads | Russia

A Russian tech giant mostly owned by western investors is helping websites pushing false claims about the war in Ukraine to make thousands of dollars every day through digital advertising. Yandex is considered Russia’s equivalent to Google, running both a search engine and an extensive digital advertising business. Its deputy CEO, Tigran Khudaverdyan, resigned this month after the European Union imposed sanctions on him. The Bureau for Investigative Journalism has discovered… Source link

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