Tag Archives: PostCookie

[unable to retrieve full-text content]Yahoo tests Google’s Privacy Sandbox, its post-cookie ad platform  Ad Age Source link

[unable to retrieve full-text content]Google forced to delay post-cookie plan again  Ad Age Source link

The news: In a new letter to advertisers, Google reiterated that it still plans to phase out cookies on Chrome by the end of 2024 and provided updates on the development of its post-cookie “Privacy Sandbox” solutions. What’s new: Google’s Privacy Sandbox is not so much a singular, post-cookie advertising alternative, but is more of a collection of new practices and technology that adheres to stricter privacy standards in digital advertising. Early on in its letter, Google stressed the… Source link

Yahoo is bringing its ad ID into Salesforce’s marketing cloud in order to expand adoption of the advertising tool that is becoming a more sought-after option as cookies wither away online. Yahoo announced today that it would distribute its ConnectID through Salesforce’s AppExchange, where advertisers could use it to match their ads with audiences on publishers’ websites. The new deal allows Salesforce customers, which are brands, to apply the Yahoo ID to their marketing. “The… Source link

Google gave its clearest guidance yet regarding how the company will treat shared advertising identifiers once third-party cookies are removed from Chrome. And it’s not good news for ad tech companies that have championed universal ID programs. In March, Google’s director of product management for ads privacy and trust, David Temkin, confirmed in a company blog post that Google would not build alternate identifiers once third-party cookies are deprecated in Chrome, nor allow… Source link