Tag Archives: personalization

Besides more widely rolling out auto-groping Stacks, Google Photos is getting a new Activity-based personalization setting. Activity-based personalization takes into account how you interact with Memories, which appear as a carousel at the top of the app with a story-esque format, to surface more relevant ones. To offer this individualized experience, Google Photos will take into account what Memories you view or skip. The setting is on by default, but can be disabled at… Source link

Google is updating first-party cookie support with ad personalization capabilities. This change will affect ads served through AdSense. Google AdSense started allowing first-party cookies in 2020, which use information associated with the domain a user is visiting to serve ads. Initially, support included frequency capping on ads, which limits the number of times a user sees the same ad on a website. Now, Google is adding support for ad personalization, arguably the number one reason to use… Source link

At its I/O developer conference, Google today announced a slew of updates to its Firebase developer platform, which, as the company also announced, now powers over 3 million apps. There’s a number of major updates here, most of which center around improving existing tools like Firebase Remote Config and Firebase’s monitoring capabilities, but there are also a number of completely new features here as well, including the ability to create Android App Bundles and a new security tool… Source link