Tag Archives: Optimization

Google Ads launched a new email series offering partners customized optimization advice. Each email is tailored to your client’s account setup, offering recommended solutions to enhance campaign performance. Why we care. As advertisers continue to face difficulty reaching Google Ads support, these automated emails offer valuable insights to boost campaign performance. Although they are not a replacement for support as they can’t address specific campaign concerns, they offer… Source link

SAN FRANCISCO–(BUSINESS WIRE)–Marin Software today announced a new integration with Yahoo to enable enhanced campaign buying and optimization for advertisers. Through the integration, brands can now include Yahoo DSP campaigns within the MarinOne Platform, making the management, measurement and optimization of holistic, omnichannel campaigns easier than ever. Yahoo DSP puts the power of programmatic advertising in the hands of advertisers, giving them access to premium… Source link

SAN FRANCISCO, January 31, 2023–(BUSINESS WIRE)–Marin Software today announced a new integration with Yahoo to enable enhanced campaign buying and optimization for advertisers. Through the integration, brands can now include Yahoo DSP campaigns within the MarinOne Platform, making the management, measurement and optimization of holistic, omnichannel campaigns easier than ever. Yahoo DSP puts the power of programmatic advertising in the hands of advertisers, giving them access to premium… Source link

The financial vertical is a dynamic, challenging, and highly regulated space. As such, for businesses in this vertical, optimizing local search presence and, specifically, Google Business Profile listings requires a greater level of sensitivity and specialization than industries like retail or restaurant. The inherent challenges stem from a host of considerations, such as internal branding guidelines, accessibility considerations, regulatory measures, and governance considerations among… Source link

Google is rolling out six new features for Performance Max campaigns, including the long-awaited optimization score. Advertisers now have a quick and easy way to identify areas for improvement before a Performance Max campaign goes live. In addition, newly added explanations will help answer questions regarding a campaign’s performance after launch. Here are all the details about the four new features for Performance Max campaigns. Google Ads Performance Max Campaigns: 6 New Features 1…. Source link

In a new video from Google, Developer Advocate Alan Kent shares six tips for optimizing images for ecommerce websites. While the video is specifically aimed at ecommerce sites, the advice is applicable to any website that serves a large number of images. Clocking in at over 14-minutes, Google’s video is a lot to digest if you’re busy working on websites. Here’s a more palatable recap you can consume in under five minutes. These are Google’s tips for making images load faster and more… Source link