Tag Archives: Marketers

[unable to retrieve full-text content]Recognizing the Power of Creative, Yahoo Lets Marketers Serve Tailored Ads Via Its DSP  Adweek Source link

This week Google released Plus Size Insights, which is part of an initiative to create marketing … [+] inclusion. AFP via Getty Images This week Google released Plus Size Insights, which is part of an initiative to create marketing inclusion. The insights are part of Google’s All In toolkit. Started in 2017, All In was created to help Google improve representation and belonging. With Plus Size Insights, Google hopes to help their in-house marketing efforts as… Source link

More and more marketers are turning to Performance Max, Google’s goal-based ad campaign format that helps target customers that are most likely to convert. Its automation capabilities have made it an inviting option for those looking to enhance their search campaigns. “It’s a new goal-based campaign that aims to increase online sales, generate more leads and drive more store visits to physical business locations,” said Rodney Ip, global product lead of Google Ads,… Source link

Following a recent survey of over 2,000 UK consumers, global media and technology company Yahoo, have unveiled the key trends brands and marketers need to be aware of for the upcoming festive period. “From supply chain disruption, sustainability issues and financial strains, this year’s survey has revealed some key concerns amongst UK shoppers in the lead up to the festive season” said Josh Partridge, managing director & VP UK and co-head of EMEA at Yahoo. “As we approach one of… Source link

PHOTO: PixieMe Google Marketing Livestream 2021 featured marketing innovations in lead generation, audience insights, search image ads, customer data privacy and in-app content on YouTube and digital video. “Overall, a lot of these changes are in line with Google’s shift toward improved on-page experiences,” said Salman Aslam, head of marketing at MuchNeeded.  “I’m most interested in how the Google Analytics and reporting updates will play out. The extended modeling should, as… Source link

Google Analytics started life as a web server log analysis package developed by Urchin Software, which Google acquired in 2005. Google Analytics quickly came to dominate the website analytics space because it was offered for free at a time when site analytics software like Web Trends and Omniture cost hundreds of thousands of dollars. Practically all small sites and blogs adopted Google Analytics, because they could not afford anything else. Today, Google Analytics represents the vast… Source link

What Do Google Web Stories Do? Where Do Web Stories Appear? How Do You Create Google Web Stories? 10 Benefits & Uses of Google Web Stories Conclusion Back in February 2018, Google announced AMP stories. This visually rich, mobile-focused content format felt similar to the “stories” functionality popular on many social media sites. The underpinning technology is based on the accelerated mobile pages that have been somewhat controversial in the marketing world. In May 2020, Google rebranded AMP… Source link

By Melanie Coleman Google, ever the disrupter, has done it again. Late in 2020, Google launched Google Analytics 4, or GA4, and ultimately sent the world of analytics into a bit of a frenzy. As a decade-long user of Google Analytics, I would be remiss in saying I felt a bit frazzled myself– mainly because of the misconceptions around what GA4 is, and what it is not. Before we dive in, let’s take a look at how we got here. Google Analytics has been around since 2005, and… Source link

If Google loses the recent antitrust lawsuits that have been filed against the search engine giant, Google may decrease its ad placement frequency, advertisers may lose access to scalable advertising, while on the other hand, there may be new digital marketing opportunities, better user experiences, and more affordable advertising. What are the antitrust lawsuits about, and what could the outcome of the lawsuits mean for marketers? The State Antitrust Lawsuits The state antitrust… Source link