[unable to retrieve full-text content]NBA wants ‘many more’ media partners amid shifting sports landscape, league executive says Yahoo Finance Source link
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MarketsandResearch.biz recently published a report on the Global Semantic Knowledge Graphing Market which is a comprehensive study of the strengths, weaknesses, opportunities, and threats existing in the market. The report also includes several other growth factors affecting the market. The report contains detailed data and is a valuable source of information for stakeholders. The research report also consists of a detailed study of the market based on forecast period assumptions… Source link
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DirecTV and Yahoo are getting cozy with a strategic partnership to unlock the full potential of addressable TV and streaming inventories. The tie-up will see Yahoo become the exclusive one-stop demand-side platform for advertisers wishing to access the video programming distributor’s content, permitting different ads to be shown to different households while they watch the same program. The pairing aims to restore order to an increasingly fragmented TV… Source link
Read More »Roll out the red carpet. “The Kardashians” is about to arrive. The new series, which will air on Hulu (DIS), is set to make its long-awaited debut on Thursday. Disney first unveiled its exclusive, multi-year deal with the family in December 2020. All five sisters — Kourtney, Kim, Khloe, Kendall and Kylie — along with mother Kris, will return to the small screen, in addition to a few new faces like Kourtney’s fiancé (and sort of husband) Travis Barker. “We’ve had so much time off, we’ve… Source link
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The gaming industry has been at the epicenter of billion-dollar dealmaking this year as game publishers seek to increase their scale amid tight competition in the high-growth category of digital entertainment. Marketers can expect to have a bigger role in the industry as those publishers work to diversify their revenue with advertising sales. Game developer Take-Two Interactive started the year with a bang by agreeing to buy mobile gaming… Source link
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Student-athletes in various states are already profiting from their name, image, and likeness (NIL) after new state and national rules marked a massive shift in college sports. The National Collegiate Athletic Association (NCAA) approved an interim policy that allowed college athletes to monetize their NIL for the first time beginning on July 1, 2021, following various states that passed legislation allowing the same. “This is huge,” Kam Buckner, a Democratic member of the Illinois House… Source link
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