[unable to retrieve full-text content]IDFA Guest of Honor Wang Bing Discusses Chinese Censorship, Upcoming Trilogy and Politics: ‘I Don’t Want My Films to Become a Political Tool’ Variety Source link
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The unique device identifier that Apple uses for personalized ad tracking, the IDFA, has been in the news lately. You may soon be hearing just as much about Google’s equivalent for Android, the Android Advertising Identifier (AAID). Unlike Apple, Google is not voluntarily throttling the third-party tracking of Android users that the AAID facilitates. But it is facing a new privacy complaint in the EU brought by noyb, the group that disrupted EU-US data transfers… Source link
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Google shared a glimpse of its AppTrackingTransparency plan on Wednesday, but offered few details about exactly how it’s readying itself for Apple’s IDFA changes. Google did acknowledge that publishers “may see” (ahem, will likely see) a palpable impact on their Google ad revenue on iOS once Apple’s policies take effect due to reduced visibility into performance metrics and measurement. Google would not quantify the potential impact with a percentage, even broadly,… Source link
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