Tag Archives: Identity

“Looks like someone is trying to take more than $10,000 from us.” That’s the message my husband typed to me on a Monday morning in October. By the time I wrote back, he was on the phone with our bank. The weekend before, someone walked into a bank branch, pretended to be one of us, and took thousands of dollars from our checking account. We joined the tens of millions of Americans who each year are victims of identity fraud, where criminals steal a bank or credit card number and use the… Source link

Yahoo has announced new interoperability partnerships, including Alliant, AdPredictive, and Tealium, for its cookieless identity solution, Yahoo ConnectID. The new partners add more power to the platform and support for Yahoo ConnectID, as advertisers and publishers seek a privacy-first solution to drive campaign personalisation, performance and measurement.   Yahoo ConnectID now reaches over 290 million addressable users globally, up 40 million since the start of the year. The solution is… Source link

NEW YORK–(BUSINESS WIRE)–Yahoo today announced the continued scale of its cookieless identity solution, Yahoo ConnectID, with five new interoperability partnerships, including Annalect’s Omni ID, Alliant, AdPredictive, ShareThis, and Tealium. The new partners will now support Yahoo ConnectID as advertisers and publishers seek a privacy-first solution to driving campaign personalization, performance and measurement. “Two industry changes are accelerating adoption of Yahoo… Source link

Olympic champion Mo Farah revealed on Wednesday that he was trafficked from Somalia to the United Kingdom as a child and forced into domestic servitude for a London family. He also announced that Mo Farah is not his real name. “Most people know me as Mo Farah,” he told BBC. “But that’s not my name or it’s not the reality. The real story is I was born in Somaliland, north of Somalia as Hussein Abdi Kahin.” Farah made the revelation for a BBC documentary scheduled to air on Wednesday. BBC… Source link

Reuters U.S. congresswoman Greene bought Trump SPAC shares (Reuters) -U.S. Representative Marjorie Taylor Greene, an ally of Donald Trump, bought as much as $50,000 worth of shares in the special purpose acquisition company (SPAC) that has agreed to merge with the former president’s new social media venture. Greene bought shares worth between $15,001 and $50,000 on Oct. 22, the day they rose in value by as much as 1,650% from what they were worth before the deal, as amateur traders and Trump… Source link

Yahoo has further entwined itself with first-party cookieless identity platform Merkle by extending its existing partnership to usher in improved identity-based targeting, performance and measurement for advertisers. The global media and tech company will combine Merkle’s identity resolution and data platform, Merkury, with its ConnectID solution to unlock the full potential of marketing. Yahoo ConnectID has established itself as a viable alternative for advertisers and publishers wishing to… Source link

Adobe and Yahoo, a pairing that spent big on ad tech in the mid-2010s, have announced a tie-up they hope will further their tenure on marketers’ media plans as third-party data is phased out of the industry.

NEW YORK–(BUSINESS WIRE)–Yahoo is growing its sustainable and people-first identity footprint through expanded partnerships with NCSolutions, IRI, mParticle and more, adding interoperability or support for the company’s cookieless ID solution, Yahoo ConnectID, across additional providers. Creating a scaled ecosystem to support its ID, the moves mean that advertiser data can stay within the providers’ ecosystems, but still be matched against Yahoo ConnectID to drive connections… Source link

As anyone in the advertising industry well knows, Google is in the spotlight. After announcing their identity management changes, it seems as though Google has thrown the entire advertising industry into a tailspin; one that has left most scrambling to understand what this means for their business. This could mean the end of 1:1 identity as we know it, or a new perspective on the identity conversation. Google’s proposed plan includes the introduction of FLoC (federated learning of cohorts);… Source link

If marketers can build better customer experiences, if they can find their customers as they pop up in different parts of their buying journey – visiting the website, buying a product in an Instagram story, viewing an ad or seeking customer support. To enable this visibility, LiveRamp built a native connection into Google Cloud Platform. Previously, marketers needed custom integration work and bring LiveRamp into the Google Cloud, and may have needed to negotiate a separate… Source link