[unable to retrieve full-text content]Yahoo’s New DSP Feature Relies On A Mix Of AI And First-Party Data AdExchanger Source link
Read More »Yahoo’s New DSP Feature Relies On A Mix Of AI And First-Party Data – AdExchanger
Google AdSense First-Party Cookies Now Support Personalization
Google is updating first-party cookie support with ad personalization capabilities. This change will affect ads served through AdSense. Google AdSense started allowing first-party cookies in 2020, which use information associated with the domain a user is visiting to serve ads. Initially, support included frequency capping on ads, which limits the number of times a user sees the same ad on a website. Now, Google is adding support for ad personalization, arguably the number one reason to use… Source link
Read More »Google to offer publisher first-party cookie support
Google has just announced its plans to launch a number of features aimed at helping publishers monetize their websites and increase their emphasis on first-party data relationships. The features include support for ads personalization with publisher first-party cookies in Google Ad Manager and AdSense. Expanding publisher first-party cookies. Publisher first-party cookies can help publishers deliver relevant ads without tracking users across… Source link
Read More »Google gives publishers new ways to control their first-party data
Publisher provided signals help publishers categorize their first-party data into audience or contextual segments and then share those signals with programmatic buyers. How does it work. Publisher provided signals make it easier for programmatic buyers to “find and purchase audiences based on things like demographics, content interests or purchase intent across multiple sites and apps without tracking people’s activity in apps or across the… Source link
Read More »Mediavine’s First-Party Data Toolkit, Grow, Integrates with Yahoo ConnectID
BOCA RATON, Fla., Dec. 1, 2021 /PRNewswire/ — Mediavine, the largest exclusive full-service ad management firm in the U.S., announced today that its first-party data toolkit, Grow, has integrated with Yahoo ConnectID. By leveraging Yahoo ConnectID, Mediavine saw an 80% increase in eCPM rates on Safari and Firefox throughout the month of November. Through this integration, advertisers have access to Mediavine’s premium inventory through Yahoo’s identity solutions. Mediavine… Source link
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