Marketers face increasing complexity in measuring the full value of their cross-channel media strategies, driven largely by fragmented media consumption and ongoing privacy changes. As advertisers search for comprehensive and privacy-durable measurement solutions, Marketing Mix Models (MMMs) are experiencing a renaissance. MMMs are statistical analyses that help companies measure the holistic impact of cross-channel marketing on key outcomes like sales. According to a study with Kantar, 60%… Source link
Read More »Google Offers $25M in Grants to Groups Empowering Women and Girls
(Photo via Google) Google is offering $25 million in grants to nonprofits addressing economic inequalities faced by women and girls around the world. A fitting announcement for International Women’s Day, the launch is part of Google.org’s latest Impact Challenge. “When women and girls have the resources and opportunities to turn their potential into power, it changes the trajectory of their lives and strengthens entire communities,” Google.org President Jacquelline Fuller wrote in a blog… Source link
Read More »Google unveils $25 million in grants aimed at empowering women and girls
Google announced a range of programs as well as grants worth $25 million on Monday to fund works of nonprofits and social enterprises that are committed to empower women and girls. Google.org’s new Impact Challenge, unveiled on Internet Women’s Day, is aimed at addressing systemic barriers and inequities so that women have access to economic equality, opportunity to build financial independence and pursue entrepreneurism, said Google chief executive Sundar Pichai at a virtual event. “Whatever… Source link
Read More »Google unveils $25 million in grants aimed at empowering women and girls – TechCrunch
Google announced a range of programs as well as grants worth $25 million on Monday to fund works of nonprofits and social enterprises that are committed to empower women and girls. Google.org’s new Impact Challenge, unveiled on International Women’s Day, is aimed at addressing systemic barriers and inequities so that women have access to economic equality, opportunity to build financial independence and pursue entrepreneurism, said Google chief executive Sundar Pichai at a virtual… Source link
Read More »Google unveils $25 million in grants aimed at empowering women and girls
Google announced a range of programs as well as grants worth $25 million on Monday to fund works of nonprofits and social enterprises that are committed to empower women and girls. Google.org’s new Impact Challenge, unveiled on Internet Women’s Day, is aimed at addressing systemic barriers and inequities so that women have access to economic equality, opportunity to build financial independence and pursue entrepreneurism, said Google chief executive Sundar Pichai at a virtual event. “Whatever… Source link
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