Tag Archives: Cookie

[unable to retrieve full-text content]Google Delays Cookie Phase-Out Following Regulatory Pushback  The Wall Street Journal Source link

[unable to retrieve full-text content]Google delays third-party cookie demise yet again  Digiday Source link

Google’s delayed disposal of third-party cookies – data stored in web browsers for advertising and analytics, among other things – will kick off the third quarter of 2024. The ad biz intends to press ahead with its Topics API for interest-based advertising, despite being told by the Technical Architecture Group (TAG) of the World Wide Web Consortium (W3C) that the project “appears to maintain the status quo of inappropriate surveillance on the web.” In documents filed with the UK… Source link

Image: Sean Gallup (Getty Images) Google Trend Data has revealed which Christmas cookies are the most popular for 2022, and found that sugar cookies, gingerbread, and peanut butter blossoms win as the overall top picks. The data report revealed which cookies are the most popular by state, using analytics tools to discern the most common cookie searched on Google from December 3 through December 9. Cookies change in popularity from year to year, Jenny Lee, lead Google Trends analyst, told Axios,… Source link

A multi-year investigation into TechCrunch’s parent entity Yahoo — looking at compliance with key transparency requirements of the European Union’s General Data Protection Regulation (GDPR), including in relation to cookie banners displayed on its media properties — has taken a step forward today after Ireland’s Data Protection Commission (DPC) announced that it has submitted a draft decision to other EU data protection agencies for review. In a statement on the development,… Source link

A multi-year investigation into TechCrunch’s parent entity Yahoo — looking at compliance with key transparency requirements of the European Union’s General Data Protection Regulation (GDPR), including in relation to cookie banners displayed on its media properties — has taken a step forward today after Ireland’s Data Protection Commission (DPC) announced that it has submitted a draft decision to other EU data protection agencies for review. In a statement on the development,… Source link

Google has just announced its plans to launch a number of features aimed at helping publishers monetize their websites and increase their emphasis on first-party data relationships. The features include support for ads personalization with publisher first-party cookies in Google Ad Manager and AdSense. Expanding publisher first-party cookies. Publisher first-party cookies can help publishers deliver relevant ads without tracking users across… Source link

Dmexco is back and while many are still trying to figure out the role of the Germany-based conference when it comes to the global circuit, ad tech’s key talking points have moved on considerably after a two-year digital hiatus. Here is Digiday’s primer on what will fuel conversations at this year’s event this week.  The last time 20,000+ ad tech professionals from around the world convened in Koelnmesse, Google was yet to confirm “the death of the third-party cookie” officially…. Source link

Google has shared a screenshot of its new cookie consent popup. At first, the new popup will be available on YouTube in France. But the company says it plans to roll out the new design across Google services in Europe. This updated design comes a few months after the CNIL, France’s data watchdog, fined Google €150 million ($163 million at today’s exchange rate) for breaching French law. According to the French authority, Google failed to comply with current regulation when it… Source link

Google Tuesday said it’s changing its plan for replacing the cookies that help advertisers target users to a new system called Topics, in which advertisers will place ads via a limited number of topics determined by users’ browser activity. Why it matters: The new Topics proposal replaces Google’s previously-announced plan called FLoC (“Federated Learning of Cohorts”), which was criticized by privacy advocates who worried the new ad-targeting solution would inadvertently make it easier for… Source link