Tag Archives: build

Empowering your team to build best-in-class MMMs

Empowering your team to build best-in-class MMMs

Marketers face increasing complexity in measuring the full value of their cross-channel media strategies, driven largely by fragmented media consumption and ongoing privacy changes. As advertisers search for comprehensive and privacy-durable measurement solutions, Marketing Mix Models (MMMs) are experiencing a renaissance. MMMs are statistical analyses that help companies measure the holistic impact of cross-channel marketing on key outcomes like sales. According to a study with Kantar, 60%… Source link

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Fort Wayne to build sewer for Google data center, tech giant chipping in

Fort Wayne to build sewer for Google data center, tech giant chipping in

FORT WAYNE, Ind. (WANE) — Normally, computers and water don’t mix, but the new data center set for southeast Fort Wayne needs both. At Tuesday’s Fort Wayne City Council meeting, the body approved more than $8 million to build both a sewer and extend a water main to support Google’s new data center, known under the name “Project Zodiac.” “One of them is for water and one of them is for sewer,” said Michael Kiester, manager of engineering with Fort Wayne City… Source link

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‘We are not looking to build the entire healthcare delivery ecosystem’

‘We are not looking to build the entire healthcare delivery ecosystem’

The role of retail players in healthcare, like CVS (CVS), Walmart (WMT) and now Amazon (AMZN), is being closely watched by investors and clinicians alike. In its latest earnings, CVS emphasized a continued strategy in health services, even as competitor Walgreens (WBA) has signaled a pullback. Through its recent acquisitions of home health provider Signify, and primary care provider for seniors Oak Street, CVS is continuing to look for ways to create a closed loop for patients within its own… Source link

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Google throws $1m at Rust Foundation to build C++ bridges • The Register

Google throws m at Rust Foundation to build C++ bridges • The Register

Google on Monday donated $1 million to the Rust Foundation specifically to improve interoperability between the language and C++. C++, a popular general purpose programming language, has arguably fallen out of fashion due to concerns over safety. Memory safety errors are the source of the majority of vulnerabilities for Google and Microsoft, and this has led to evangelism for memory-safe Rust and a scarlet letter for C/C++. “Based on historical vulnerability density statistics,… Source link

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