Tag Archives: brand

It’s just water in a can. How did Liquid Death become a billion-dollar brand?

It’s just water in a can. How did Liquid Death become a billion-dollar brand?

If you’ve been to a live event recently, you may have noticed something called Liquid Death being sold at food and drink stands. For those not in the know, the name may be a little intimidating. But “Liquid Death” is just water in a can. Now the brand, which has been independently owned and operated since its creation in 2017, has raised a new round of investment that values it at $1.4 billion. In a release Monday, Liquid Death said it had hit $263 million in global sales and can be found… Source link

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Yahoo Overtakes DHL As Most Impersonated Brand in Q4 2022

Yahoo Overtakes DHL As Most Impersonated Brand in Q4 2022

Security researchers at Check Point have revealed that Yahoo knocked DHL off the top spot as the most imitated brand in the last quarter of 2022, now responsible for 20% of all phishing attempts recorded in the wild. The findings come from the company’s latest Brand Phishing Report and suggest that several cyber-criminals had been found distributing emails with subject lines that told a recipient they had won prize money from initiatives organized by Yahoo, worth hundreds of thousands of… Source link

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Yahoo Most Impersonated Brand In Phishing Attacks

Yahoo Most Impersonated Brand In Phishing Attacks

Check Point Research (CPR), the Threat Intelligence arm of Check Point Software Technologies Ltd. (NASDAQ: CHKP), a leading provider of cybersecurity solutions globally, has published its Brand Phishing Report for Q4 2022. The report highlights the brands that were most frequently imitated by cybercriminals in their attempts to steal individuals’ personal information or payment credentials during October, November and December of last year. Yahoo was the most impersonated brand for… Source link

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Fake online contest makes Yahoo! most phished brand of Q4 2022

Fake online contest makes Yahoo! most phished brand of Q4 2022

Veteran web company Yahoo! has emerged as the most imitated brand in phishing attacks over the last three months of 2022, according to Check Point’s quarterly Brand phishing report, which highlights the organisations most frequently exploited by cyber criminals when trying to steal personal or credit card data. Check Point’s research unit says it observed a 23% spike in illegitimate use of Yahoo!’s branding, accounting for 23% of all noted attempts. This appears to have been the… Source link

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