Tag Archives: BestinClass

Marketers face increasing complexity in measuring the full value of their cross-channel media strategies, driven largely by fragmented media consumption and ongoing privacy changes. As advertisers search for comprehensive and privacy-durable measurement solutions, Marketing Mix Models (MMMs) are experiencing a renaissance. MMMs are statistical analyses that help companies measure the holistic impact of cross-channel marketing on key outcomes like sales. According to a study with Kantar, 60%… Source link

BELLEVUE, Wash.–(BUSINESS WIRE)–T-Mobile (NASDAQ: TMUS) today announced plans to expand its collaboration with Google across a wide array of customer experiences later this year, including establishing Messages by Google as the default rich messaging solution for millions of T-Mobile customers with Android smartphones; promoting Pixel and Android devices and the unique experiences they can deliver on T-Mobile’s industry-leading 5G network; harnessing Google One as the preferred… Source link

Customers benefit from more value and services with Messages by Google, Google One, YouTube TV and YouTube Premium; T-Mobile expands promotion of Pixel and other Android devices T-Mobile (NASDAQ: TMUS) today announced plans to expand its collaboration with Google across a wide array of customer experiences later this year, including establishing Messages by Google as the default rich messaging solution for millions of T-Mobile customers with Android smartphones; promoting Pixel and Android… Source link