Tag Archives: Ads

Google Ads launched a new email series offering partners customized optimization advice. Each email is tailored to your client’s account setup, offering recommended solutions to enhance campaign performance. Why we care. As advertisers continue to face difficulty reaching Google Ads support, these automated emails offer valuable insights to boost campaign performance. Although they are not a replacement for support as they can’t address specific campaign concerns, they offer… Source link

Google is piloting branded Local Service Ads (LSA). Brands are automatically enrolled into this new ad type by default. To disable it, businesses can adjust the settings manually. Branded LSAs explained. This new ad type allows brands to show up in search results when someone directly searches for a brand or business. Why we care. While this ad type may offer the chance to display your ad when someone is actively searching for a competitor, allowing you to tap into their customer… Source link

By Mike Scarcella WASHINGTON (Reuters) – A U.S. federal judge on Monday set a Sept. 9, 2024, date for the start of a jury trial in a lawsuit the U.S. Justice Department and a coalition of states filed last year against Google that accused the company of abusing its dominance of digital advertising technology. The lawsuit, filed in January 2023, accuses Google of monopolizing the market for digital advertising and undermining competition. The government has said Google should be forced to sell… Source link

Google is piloting a new SERPs feature called “highly rated” for Local Services ads (LSA). As part of the experiment, when users input a local business query into the search engine, Google is now testing the display of a sponsored box featuring a selection of LSAs with top reviews in specific verticals. The featured ads include a thumbnail image, reviews, opening hours, duration of service, local service areas, and a call button so that users can easily contact the… Source link

Google Ads customer service has plummeted to an unacceptable all-time low, according to search marketers. From incorrect account suspensions to uncomfortable sales calls “aggressively” pushing automation to confusion over the platform’s own products, advertisers have told Search Engine Land that they are exasperated by the lack of help offered by their reps. And the problem only seems to be getting worse. A ‘brutal’ process Mike Kelley, Chief Marketing Officer at… Source link

Since the beginning, Brands for Less has been a pioneer in bringing affordable designer products to various markets. With many renowned brands and in-house labels, this discount retail chain provides a wide array of items, from fashion apparel and accessories to household goods and electronics. A trailblazer in off-price retailing, Brands for Less constantly pushes the boundaries to offer customers value and style without breaking the bank. Digital footprint Having built a solid reputation… Source link

Google Ads API v13 will sunset on January 31, 2024. All API requests will start to fail for those still using v13 from February 1, 2024 onwards. Developers who have not migrated to the new version by February will experience a disruption in API access. Why we care. API updates directly impact ad campaign functionality. Once a version is sunset, associated requests fail, risking disruptions to campaign management… Source link

[unable to retrieve full-text content]Google brings generative AI to ads  The Verge Source link

[unable to retrieve full-text content]Google Ads Rolls Out Generative AI Features To Performance Max  Search Engine Journal Source link

[unable to retrieve full-text content]Brands for Less opts for Yandex Ads for better business outcomes …  Campaign Middle East Source link