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Marketers face increasing complexity in measuring the full value of their cross-channel media strategies, driven largely by fragmented media consumption and ongoing privacy changes. As advertisers search for comprehensive and privacy-durable measurement solutions, Marketing Mix Models (MMMs) are experiencing a renaissance. MMMs are statistical analyses that help companies measure the holistic impact of cross-channel marketing on key outcomes like sales. According to a study with Kantar, 60%… Source link

Photo: Dado Ruvic (Reuters) Google has opened its first Asia-Pacific cyberdefense hub in Tokyo as worries grow over cyber threats posed by hostile actors including China, according to Nikkei. Is Nvidia in a bubble that’s about to burst? The new hub will promote research and information sharing between the government, companies, and universities in Japan, as well as serve as a base of cybersecurity experts in the region, Nikkei reported. According to the outlet, Google will invite engineers… Source link

‘I was crying my eyes out’: Ex-Google employee retired at age 40 on a Friday but regretted it by Monday. Why an early retirement might not be for you Nupur Dave decided to retire at age 40 on a Friday after a decade of working for Google and other startups. She had it all planned out, too — Dave wanted to spend her free time writing her third book, meeting up with old coworkers and networking with founders and artists. Don’t miss But the reality of achieving financial independence and retiring… Source link

If you use Google Maps every day, you probably also use its Street View feature. Street View uses recent street photos, taken by those conspicuous Google cars you’ve probably seen out on the roads, to let you virtually visit locations all over the world, like landmarks and national parks. It’s really useful if you want to check out the outside of a restaurant or bar before you go there, or for identifying a unit in a building that you’ve never been to before. If you’re driving to someone’s… Source link

Saudi Tourism Authority has partnered with Yandex Travel, a prominent Russian online travel agency and aggregator, to capture the outbound Russian tourist market, the company announced on March 6. This collaboration aims to position Saudi Arabia as a prime destination for leisure travel and target… Source link

This is The Takeaway from today’s Morning Brief, which you can sign up to receive in your inbox every morning along with: Jay Powell always has a tough job — looking out for the US economy while avoiding partisan potholes along the way. Tough might be the kindest version of the task. And this position rarely looks more tenuous than when Powell is being grilled by members of Congress, as he was on Wednesday and will be again later this morning. “It’s a super difficult situation,” Seth… Source link

Hall says when she has access to an interpreter, they are rotated throughout the week, forcing her to repeatedly explain some technical concepts. “Google is going the cheap route,” Hall claims, saying her interpreters in university were more literate in tech jargon. Kathy Kaufman, director of coordinating services at DSPA, says it pays above market rates, dedicates a small pool to each company so the vocabulary becomes familiar, hires tech specialists, and trains those who are not…. Source link

OpenAI is the world’s hottest startup. It not only set the stage for the generative AI explosion thanks to the launch of its ChatGPT in November 2022, but it’s also powering Microsoft’s (MSFT) push into the space via a multiyear, multibillion-dollar investment that gives the tech giant a roughly 49% stake in the company’s for-profit subsidiary. The company is now valued as high as $86 billion, according to Bloomberg. And with its latest product, the generative AI video platform Sora,… Source link

Yesterday Google outlined the changes it will make to comply with the EU’s Digital Markets Act (DMA) that goes into effect starting today. One important detail it left out, however, was whether it would charge developers who directed users outside the Play Store to sideload apps — and if so, how much. Now, Google has revealed that it will indeed charge developers even if they don’t use the Play Store, just like Apple did with the App Store. Per new details found in the Play Console help… Source link

The U.S. and Canada women’s national teams played in puddles Wednesday night in a W Gold Cup semifinal in San Diego. (Photo by Carmen Mandato/USSF/Getty Images for USSF) The U.S. women’s national team beat Canada on penalties Wednesday night in a wild Gold Cup semifinal that, by any reasonable measure, should not have been played. Torrential rain soaked Snapdragon Stadium in San Diego. Standing water covered the field, and turned the first half into a farce. The ball wouldn’t roll. Passes… Source link