Urgent steps for advertisers running campaigns in the EU

Urgent steps for advertisers running campaigns in the EU

Advertisers who want to show personalized ads to consumers in the European Economic Area (EEA) must take immediate action to prevent campaign performance issues. Marketers need to send verifiable consent signal(s) to Google as the search engine prepares to step up the enforcement of its EU User Consent Policy (EU UCP). Why we care. Google cautioned that neglecting these steps promptly could adversely affect campaign performance, impacting both reach and return on investment. Next… Source link

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Tech leads stocks higher as chipmakers shine

Tech leads stocks higher as chipmakers shine

US stocks tipped higher on Thursday, eyeing a rebound from recent losses as investors looked to fresh quarterly earnings for inspiration amid dwindling hopes for an early 2024 interest rate cut. The S&P 500 (^GSPC) added around 0.4%, while the tech-heavy Nasdaq Compossite (^IXIC) led gains, rising 1%. The Dow Jones Industrial Average (^DJI) dropped about 0.3%. Techs led stocks higher after a bullish AI-fueled revenue outlook from TSMC (TSM), a key supplier to Apple (AAPL) and Nvidia (NVDA)…. Source link

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Google says Russian espionage crew behind new malware campaign

Google says Russian espionage crew behind new malware campaign

Image Credits: Vertigo3d / Getty Images Google researchers say they have evidence that a notorious Russian-linked hacking group — tracked as “Cold River” — is evolving its tactics beyond phishing to target victims with data-stealing malware. Cold River, also known as “Callisto Group” and “Star Blizzard,” is known for conducting long-running espionage campaigns against NATO countries, particularly the United States and the United Kingdom. Researchers believe… Source link

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Google SGE impact by industry and emerging features

Google SGE impact by industry and emerging features

Google’s Search Generative Experience (SGE) is having an “extreme” impact on healthcare queries and a high impact on ecommerce, B2B tech, insurance and education. That’s according to new data released by enterprise SEO platform BrightEdge and the company’s new-ish technology, BrightEdge Generative Parser. It’s surprising to see healthcare at the top of the list here, where many queries would fall under what Google would consider Your Money or Your Life (YMYL) type… Source link

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Google CEO tells employees to expect more job cuts in 2024

Google CEO tells employees to expect more job cuts in 2024

Google has laid off over a thousand employees across various departments since January 10th. CEO Sundar Pichai’s message is to brace for more cuts. “We have ambitious goals and will be investing in our big priorities this year,” Pichai told all Google employees on Wednesday in an internal memo that was shared with me. “The reality is that to create the capacity for this investment, we have to make tough choices.” So far, those “tough choices” have included layoffs and… Source link

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Google updates incognito mode to warn it still collects data: Reports

Google updates incognito mode to warn it still collects data: Reports

Google Chrome has reportedly updated the message that users see when they’re in “incognito mode” following the settlement of a $5 billion privacy lawsuit. Google added a disclaimer that the privacy function still collects user data that websites and services can access, according to the Verge, which said MSPowerUser first spotted the change. The new message is only visible on the latest version of Google Chrome, the Verge reported. The previous message is still visible for some Chrome users.

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Lower inflation aiding low-income consumers: Study

Lower inflation aiding low-income consumers: Study

Research from Oxford Economics suggests that declining inflation over the past year is benefiting America’s lowest earners. As a result, the report suggests that low-income earners are in a better position to contribute to consumer spending in 2024, providing a potential boost to the overall economy. Yahoo Finance Josh Schafer breaks down this study and weighs in on trends of low-income consumers. For more expert insight and the latest market action, click here to watch this full episode of… Source link

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