Google search CPCs up 19%, pushing ad spend up 17%

Google search CPCs up 19%, pushing ad spend up 17%

Advertising spend on Google search ads in the U.S. rose by 17% year-on-year in the final quarter of 2023. Meanwhile, Google click growth remained steady at 8% year-on-year, while cost-per-click accelerated to 9% during the same period. Those numbers come from Tinuiti’s Q4 2023 Digital Ads Benchmark Report. Device matters. The report also found that mobile is continuing to lead the way in terms of generating Google search ad clicks: Mobile search ads: Spend was up 19%… Source link

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US stocks make muted start to earnings-packed week

US stocks make muted start to earnings-packed week

US stocks were little changed on Monday as investors braced for a busy week packed with Big Tech earnings updates, a Federal Reserve rate decision, and the crucial US jobs report. The Dow Jones Industrial Average (^DJI) and the S&P 500 (^GSPC) drifted just above the flatline, getting off to a muted start after the major stock gauges notched weekly wins. The tech-heavy Nasdaq 100 (^NDX) ticked higher. With five of the “Magnificent Seven” tech companies set to report earnings, it looks like a… Source link

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First Chromecast with Google TV update of 2024 rolling out

First Chromecast with Google TV update of 2024 rolling out

Google is rolling out the first update of 2024 for the Chromecast with Google TV 4K. STTL.231114.004 (from STTE.230915.005.S1) bumps the Android security patch level to Dec 2023. You also get “other bug fixes and performance improvements” with this 148MB update that took longer than usual to install on my device. There’s no Chromecast Remote firmware update after installing. The last release was in early December with the October 2023 security patch. For… Source link

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Why Google SGE Is Stuck In Google Labs And What’s Next

Why Google SGE Is Stuck In Google Labs And What’s Next

Google Search Generative Experience (SGE) was set to expire as a Google Labs experiment at the end of 2023 but its time as an experiment was quietly extended, making it clear that SGE is not coming to search in the near future. Surprisingly, letting Microsoft take the lead may have been the best perhaps unintended approach for Google. Google’s AI Strategy For Search Google’s decision to keep SGE as a Google Labs project fits into the broader trend of Google’s history of preferring to… Source link

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A Complete Guide for Local SEO

A Complete Guide for Local SEO

One of the best local SEO strategies that any eligible local business can use to rank higher on Google and get local clients is to claim and optimize their Google Business Profile. However, claiming your Google Business Profile (GBP) is just the first step – you must optimize, frequently check, and update your GBP with new information for potential customers. Also, many businesses don’t realize that Google (and almost any user) can make changes to their GBP – like changing your… Source link

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Biden says US ‘shall respond’ after drone strike by Iran-backed group kills 3 US troops in Jordan

Biden says US ‘shall respond’ after drone strike by Iran-backed group kills 3 US troops in Jordan

COLUMBIA, S.C. (AP) — President Joe Biden said Sunday that the U.S. “shall respond” after three American troops were killed and dozens more were injured in an overnight drone strike in northeast Jordan near the Syrian border. Biden blamed Iran-backed militias for the first U.S. fatalities after months of strikes by such groups against American forces across the Middle East since the start of the Israel-Hamas war. Biden, who was traveling in South Carolina, asked for a moment of silence… Source link

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Google And Hugging Face Partner To Advance Generative AI With Open Models

Google And Hugging Face Partner To Advance Generative AI With Open Models

Hugging Face on Google Cloud Google Google and Hugging Face have announced a strategic partnership aimed at advancing open AI and machine learning development. This collaboration will integrate Hugging Face’s platform with Google Cloud’s infrastructure, including Vertex AI, to make generative AI more accessible and impactful for developers. The partnership will enable Hugging Face users and Google Cloud customers to deploy models easily for production on Google Cloud with Inference… Source link

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