OpenAI is going to face an uphill battle if it takes on Google search

OpenAI is going to face an uphill battle if it takes on Google search

OpenAI is reportedly building its own search product to take on Google (GOOG, GOOGL). But the ChatGPT creator is going to need a lot more help if it hopes to make even a slight dent in the search giant’s armor.

According to the Information, OpenAI is hard at work on developing a search product infused with generative AI capabilities that would be partially powered by Microsoft’s (MSFT) Bing. Microsoft has invested billions in OpenAI and uses some of the company’s technologies to run its…


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