NFL Sends Sunday Ticket Talks With Apple and Google Into Overtime

Roger Goodell, the National Football League’s commissioner, flew to Sun Valley, Idaho, this summer for Allen & Company’s annual media conference, confident that the N.F.L. was close to announcing its latest blockbuster TV rights deal.

“We will probably have some decision by the fall,” he told CNBC at the time.

But nearly five months later, the league is still looking for a technology or media company willing to replace DirecTV as the rights holder for Sunday Ticket, which allows fans…

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