Google Shopping ads are visual ads that appear when a user searches for a product on Google.
Here’s an example of Shopping ads when a user searches for [pour over coffee].
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Screenshot from a search for [pour over coffee]. Annotations by author, Google, August 2022
This ad format is uniquely engaging. It shows additional information relevant to online shoppers, like product titles, images, prices, special offers, seller names, local availability, reviews, and more.
What Is The Difference…
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