Unlike Universal Analytics, Google Analytics 4 (GA4) does not provide all the metrics and functionalities by default. It also doesn’t automatically show Google Search Console (GSC) data in its reports.
To view valuable organic search insights in GA4, you need to manually connect your Search Console property and publish reports.
Learn how to link your GA4 and GSC accounts so you can analyze your site’s organic search performance alongside other key metrics.
Getting started:…
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