Google Will Introduce a New System For Tracking Chrome Browser Users

When Google announced a plan to block digital tracking cookies from its Chrome web browser two years ago, the advertising industry and regulators worried that the proposal would further entrench the search giant’s dominance over online ads.

The outcry eventually forced Google to delay its rollout by nearly two years to late 2023.

On Tuesday, Google said it was scrapping its old plan and offered a new way to block third-party trackers in Chrome with an online advertising system called Topics….


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