Google is piloting branded Local Service Ads (LSA). Brands are automatically enrolled into this new ad type by default. To disable it, businesses can adjust the settings manually.
Branded LSAs explained. This new ad type allows brands to show up in search results when someone directly searches for a brand or business.
Why we care. While this ad type may offer the chance to display your ad when someone is actively searching for a competitor, allowing you to tap into their customer…
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