Google SGE impact by industry and emerging features

Google SGE impact by industry and emerging features

Google’s Search Generative Experience (SGE) is having an “extreme” impact on healthcare queries and a high impact on ecommerce, B2B tech, insurance and education.

That’s according to new data released by enterprise SEO platform BrightEdge and the company’s new-ish technology, BrightEdge Generative Parser.

It’s surprising to see healthcare at the top of the list here, where many queries would fall under what Google would consider Your Money or Your Life (YMYL) type…


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