Google Joins Effort to Help Spot Content Made With A.I.

Google Joins Effort to Help Spot Content Made With A.I.

Google, whose work in artificial intelligence helped make A.I.-generated content far easier to create and spread, now wants to ensure that such content is traceable as well.

The tech giant said on Thursday that it was joining an effort to develop credentials for digital content, a sort of “nutrition label” that identifies when and how a photograph, a video, an audio clip or another file was produced or altered — including with A.I. The company will collaborate with companies like Adobe,…


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