Google Crushed Many Digital Ad Rivals. But a Challenger Is Rising.

Alphabet Inc.’s Google has crushed almost all its competitors in the world of digital-advertising technology. But one rival is emerging as the best hope to challenge the tech giant—if it manages to keep up its momentum.

The Trade Desk Inc., which specializes in helping companies buy online ads across publishers’ websites, has done what others failed at: eating into Google’s share of the market. While Google dominates that area of ad-buying with about 40% of the business, Trade Desk is…


Source link

About search

Check Also

Firefox, Edge, Safari, and other browsers won’t use Google’s new FLoC ad tech

Google is going it alone with its proposed advertising technology to replace third-party cookies. Every …

Leave a Reply

Your email address will not be published. Required fields are marked *