Gold Beans All the Rage With China’s Gen Z as Deflation Bites

Gold Beans All the Rage With China’s Gen Z as Deflation Bites

(Bloomberg) — With China’s deflation at its worst in 15 years, a volatile stock market and bank interest rates too low for her liking, 18-year-old Tina Hong is placing her financial security in gold beans.

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Weighing as little as one gram, the beans — and other forms of gold jewelry — are increasingly viewed as the safest investment bet for young Chinese in an era of economic uncertainty. It’s part of a larger consumer trend for all things gold — from bullion…


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