Gen X and millennials might have made “google” a verb, but Instagram and TikTok are now the preferred search engines for Gen Z when seeking local results. According to a new study of 1,002 U.S. consumers, Google is now in third place for 18 to 24-year-0lds.
“Google is in for an intense fight to retain its relevance in search with younger users,” says Damian Rollison, director of market insights at SOCI, a marketing technology vendor that…
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