Duplicate Content is Not a Negative Ranking Factor

Google’s John Mueller clarifies a misconception about duplicate content, saying it’s not a negative search ranking factor.

Having the same content repeated across multiple pages is not something that would cause a site to rank lower in search results.

Mueller says it’s normal for sites to have a certain amount of duplicate content. Google’s algorithms are built to handle it.

He touched on this topic last week, but it’s brought up again during this week’s Google Search Central SEO…


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