College athletes start cashing in as new rules ‘fundamentally change’ landscape

Student-athletes in various states are already profiting from their name, image, and likeness (NIL) after new state and national rules marked a massive shift in college sports.

The National Collegiate Athletic Association (NCAA) approved an interim policy that allowed college athletes to monetize their NIL for the first time beginning on July 1, 2021, following various states that passed legislation allowing the same.

“This is huge,” Kam Buckner, a Democratic member of the Illinois House…


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