Changing Dates on Pages Won’t Improve Rankings

Google’s John Mueller advises that changing publishing dates on web pages will not improve search rankings if no significant changes were made to the content.

Mueller offers this advice during the Google Search Central SEO hangout recorded on April 1.

A site owner submits a question to Mueller regarding updating the dates on their website’s photo galleries every time they make minor changes.

They ask Mueller if updating publishing dates will have any ranking benefit in Google search…


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