Super Bowl LVIII is big beer’s prime-time opportunity to finally throw a touchdown to investors.
Up until this Sunday’s marquee matchup in Las Vegas, the beer industry has largely been on defense the past two years.
U.S. beer shipments fell to a 25-year low in 2023, according to new data out of BofA Securities, as politically and culturally-driven boycotts and consumer tastes shifting to hard seltzers and liquor have pressured industry sales.
In the past two years alone, beer shipments have…
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