Apple rejected Microsoft Bing deal over quality worries

Microsoft reportedly tried to sell Bing to Apple in 2018 – but failed.

The sale was unsuccessful because Apple had concerns about Bing’s search quality, advertising unit and monetization capabilities, according to a document in Google’s antitrust case against the U.S. Justice Department.

Google argues that the failed sale highlights that Bing lost out because it is an inferior search engine, not because Google has made the search market unfair for its competitors, per CNN.